Shiji (uk) Limited

Shiji (uk) Limited, based in London, is a small, active company founded thirteen years ago in 2012. It employs twenty-one people and holds £1,907,513 in assets. The company operates from a virtual address, registered at 1 Poultry, which is shared by twenty-six other companies, and is managed by two directors and one owner—Li Zhongchu. It's an irregular importer, primarily dealing in electrical machinery and equipment, with the last import operation occurring two months ago in July 2023.

The company's core business revolves around providing technology solutions for the hospitality industry. Its website showcases a wide range of products and services, including property management systems (PMS), reputation management tools, guest experience platforms, and data analytics—all branded under the "Shiji" name. It doesn’s appear to be a traditional e-commerce business selling directly to consumers, but rather a B2B provider, selling software and services to hotels, resorts, and other hospitality businesses. The website highlights partnerships with major hotel chains and independent properties, and frequently promotes upcoming events like trade shows in Dubai and Cancun. It’s a comprehensive platform, offering everything from payment processing to guest communications.

Financially, Shiji (uk) Limited presents a mixed picture. While current assets increased by 28% to £1,900,000, net assets declined by 49% to -£2,300,000. Bank borrowings surged by 53%, reaching £3,000,000, and cash reserves fell by 100% to £870,000. Trade debtors increased by 19%, suggesting potentially delayed payments from clients. The company’s small size—meeting two of three criteria for a small company—allows for agility, but the significant equity decline raises questions about its financial health. The lack of an auditor mentioned, as is common for small companies, means the figures are unaudited.

It seems Shiji (uk) Limited is investing heavily in its technology platform and expanding its reach within the hospitality sector. However, the substantial loss and increased debt suggest it’s burning through cash—a common challenge for rapidly growing technology companies. Whether the company can sustain its growth and achieve profitability remains to be seen.

Registered in England/Wales under the registration number 07972336, with a registered address at EC2R 8EJ, United Kingdom, London, 1 Poultry.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.