Shams Fragrance Ltd

Shams Fragrance Ltd is a small, active company based in London, UK, founded four years ago in 2020. It operates an e-commerce site and boasts £37,115 in assets, with a real registered address and a single director and owner, Ahmed Thamim. The company’s activities include wholesale of perfume and cosmetics, retail sale via stalls and markets, and retail sale via mail order houses or via internet industries.

The website showcases a vast array of fragrances, primarily from Arabian brands like Afnan, Ajmal, and Lattafa, alongside a selection of home and beauty oils. It’s a comprehensive online store, with a focus on niche and luxury scents. The site’s layout is clean and easy to navigate, with detailed product descriptions and clear pricing. The range is extensive, with multiple sizes and formats available, including oils, perfumes, and gift sets.

Financially, Shams Fragrance Ltd shows some concerning trends. While current assets increased by 36% to £37,000, equity decreased by 11% to -£4,700, indicating the company is burning through cash. Bank borrowings increased, and cash reserves decreased significantly. Creditors also increased, suggesting the company is relying more on short-term financing. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the declining equity raises questions. No auditor is mentioned, which is common for small companies. The company’s focus on online sales and a wide range of products suggests a strong potential for growth, but the financial results highlight the need for careful cash management.

Registered in England/Wales under the registration number 12723496, with a registered address at E17 7BX, England, London, 183c High Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.