Shake That Weight Ltd

Shake That Weight Ltd, based in Newcastle UK, is a small, active company founded eleven years ago in 2013. With twelve employees and £1,222,563 in assets, it operates from a virtual address—a fact highlighted by the presence of thirteen companies registered at the same location. The company is owned and directed by Cooper Matthew Charles, and boasts a perfect 5.0 Google rating from 61 reviews. It’s a regular importer of cereal and milk-based food products, with 100 months of import activity recorded, the last in January 2025.

The company’s website, shakethatweight.co.uk, is a fully-fledged e-commerce platform offering weight loss plans, meal replacements, shakes, bars, and a range of diet snacks. It caters to various dietary needs, including vegan options, and provides a loyalty scheme, referral program, and even a partnership with NHS and emergency services. The site emphasizes convenience, delicious flavors, and real-life success stories, encouraging visitors to “start your journey today.”

Financially, Shake That Weight Ltd presents a mixed picture. Cash reserves increased by a significant 66% to £950,000, which is good news, but corporation tax payable jumped by a staggering 2,700% to £95,000. Creditors also rose substantially by 130% to £250,000, suggesting a greater reliance on short-term financing. Average employees decreased by 17% to ten, and trade debtors fell by 39%. While the company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, the increase in liabilities raises questions about its financial sustainability. The lack of an auditor mentioned—likely due to its small size—means the figures are unaudited.

Overall, Shake That Weight Ltd appears to be a successful e-commerce business with a strong brand and loyal customer base, but it’s facing some financial headwinds that will need to be addressed.

Registered in England/Wales under the registration number 08786026, with a registered address at ST5 1DU, Newcastle, Staffordshire, 6 Marsh Parade.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.