Sh Online Ltd

Sh Online Ltd is a small, active company based in King's Lynn, UK, established ten years ago in 2014. It's a solo-founded operation with two directors, employing twelve people and holding £1,688,385 in assets. The company operates an e-commerce site and is a regular importer of miscellaneous manufactured goods, with the latest import activity recorded in December 2024. It’s a real address, not a virtual one.

The website, SHO Reusable, focuses on selling reusable water bottles, coffee cups, food containers, and pet accessories. The site emphasizes stylish designs, a "lifetime guarantee," and a strong social media presence. They even have a blog with articles on topics like gift guides and bottle cleaning. The site’s focus is clearly on appealing to environmentally conscious consumers. They also have a section for wholesale and co-branding opportunities.

Financially, Sh Online Ltd shows some concerning trends. Current assets decreased by 22%, falling to £1,700,000, while net assets also declined, dropping 10% to £980,000. Bank borrowings have dramatically increased by 66%, reaching £100,000, and cash reserves have fallen 5.1% to £640,000. Trade payables decreased by 56%, which is a positive sign, suggesting improved management of short-term debts. The company meets two of three criteria to be considered small—turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees—and is therefore exempt from an audit.

The significant drop in equity and increase in borrowing suggest Sh Online Ltd may be burning through cash faster than it’s generating revenue. The company's focus on stylish products and strong marketing could be driving sales, but it's also possible that increased costs are impacting profitability. Without an auditor, these numbers rely on unaudited director’s reports.

Registered in England/Wales under the registration number 09225833, with a registered address at PE30 5DD, England, King's Lynn, Norfolk, 3-5 Horsleys Fields.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.