Serge In Sales Ltd

Serge In Sales Ltd is a small, active company based in Kingswinford, UK, founded three years ago. It’s a solo venture with one employee and £5,927 in assets, operating from a virtual address. The company is led by a single director and owner, Simpson Lewis Jay, and runs an e-commerce site.

The website, Serge DeNimes, showcases a range of silver jewellery, including rings, necklaces, bracelets, and earrings. The site emphasizes premium jewellery at affordable prices, with collections like "Nu Historic," "Core," and "Perle." It’s clear that Serge DeNimes is focused on animated signet rings, targeting a trend-conscious audience. The site highlights its commitment to 925 sterling silver and London-based craftsmanship, even mentioning collaborations and features in publications like Esquire and Highsnobiety.

Financially, Serge In Sales Ltd presents a mixed picture. Current assets have plummeted by 66% to £5,900, while net losses have deepened to -£19,000. Bank borrowings have increased significantly, and cash reserves have shrunk considerably. Trade debtors have also decreased, suggesting potential difficulties in collecting payments. The company’s small size (meeting two of three criteria for a small company) allows for agility, but the decline in equity is concerning. With no auditor mentioned, the figures are unaudited.

It seems that Serge In Sales Ltd is experiencing typical startup challenges. While the e-commerce site appears to be well-designed and targeting a specific niche, the financial data suggests the company is burning through money. Whether it can sustain this level of activity remains to be seen—but for now, Serge DeNimes is betting on its unique style and affordable prices to attract customers.

Registered in England/Wales under the registration number 13945077, with a registered address at DY6 9HS, England, Kingswinford, West Midlands, Brook House, Moss Grove.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.