Serenity Beauty Limited

Serenity Beauty Ltd from Dorset UK is a small company with an active status, founded 24 years ago. It employs three people and holds £52,178 in assets, operating from a real address. With one director and one owner, it’s a relatively lean operation. The company operates in the retail sale via mail order houses or via internet industries.

The company's website is currently unavailable, making it difficult to determine the specifics of its online presence. However, the business appears to be focused on retail, likely selling beauty products or related items through online channels. Without a website, it's hard to gauge the scale of its operations or its target market.

Financially, Serenity Beauty Ltd shows a mixed picture. Accumulated depreciation on computer equipment increased by 6.7%, while furniture fittings saw a smaller increase of 2.9%. However, motor vehicle depreciation jumped significantly by 300%, a potential indicator of recent investment in vehicles. Cash bank on hand increased by 37%, a positive sign, but creditors rose by 23%, suggesting increased reliance on short-term financing. Equity also decreased by 12%, which could be due to retained losses or distributions to the owner. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain flexible, but the decline in equity warrants further observation. With no auditor mentioned (likely exempt as a small company), the financial data relies on unaudited statements.

It's worth noting that the company's net current liabilities increased by 43%, which is a concern. While trade debtors decreased, the increase in other taxation and social security payable is a potential red flag. The company's director, Beck David Alan, seems to be actively involved, and the lack of significant investment in marketing suggests a focus on cost control. Overall, Serenity Beauty Ltd appears to be navigating a challenging environment, but its long-standing presence and lean structure could help it weather the storm.

Registered in England/Wales under the registration number 04160639, with a registered address at BH14 8LG, Dorset, 33 Brownsea Avenue, Poole.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.