Serendipity Scents Limited

Serendipity Scents Limited, based in Walsall, UK, is a small, active company founded thirteen years ago in 2011. It holds just £1,501 in assets and operates from a virtual address, registered with eleven other companies at the same location. The company is run by a solo founder who also serves as director and owner. It’s a tight-knit operation, with one director and owner reported.

The company’s website, Serendipity Scents, showcases a diverse range of products, operating in the manufacture of essential oils, retail via stalls and markets, and retail via mail order houses or via internet. It appears to be an e-commerce business, selling a variety of scented products online. While no specific website details are available, the business model suggests a focus on direct-to-consumer sales.

Financially, Serendipity Scents Limited presents a concerning picture. Accumulated depreciation has increased slightly, but the company’s equity has plummeted by 45%, reaching a negative £4,800. Cash reserves remain minimal at just £1, while creditors have risen significantly by 33%, now standing at £6,400. Net current assets and liabilities have also worsened, indicating a strain on the company’s short-term financial health. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) does offer some flexibility, but the declining equity and increasing debt raise questions. The accounts are unaudited, and no auditor is mentioned, which is typical for companies of this size.

Overall, Serendipity Scents Limited appears to be struggling financially, potentially burning through cash. The business model, while diverse, may not be generating sufficient revenue to cover its expenses. Whether the company can turn things around remains to be seen.

Registered in England/Wales under the registration number 07855758, with a registered address at WS9 8LZ, Walsall, West Midlands, Harmony House 34 High Street, Aldridge.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.