Selective Koi Sales Limited

Selective Koi Sales Ltd, based in Norwich, UK, is a small, holding company with an active status. Founded 26 years ago in 1999, the company employs ten people and holds £383,464 in assets. It operates from a virtual address, registered to multiple companies, and is overseen by three directors and two owners. The business regularly imports plastics and plastic products – eighteen months of import activity were recorded, the last in February 2025 – and exports furniture, lighting, and prefabricated buildings, with three months of export activity as of September 2023.

The company’s website, SelectiveKoiSales.co.uk, showcases a wide range of koi food, pumps, filters, and pond construction materials. It also highlights a partnership with JPD Koi Food, a Japanese manufacturer, emphasizing the quality and heritage of their products. The site’s design is clean and functional, with a focus on product listings and a blog providing advice on pond maintenance. It's clear the company caters to both hobbyists and commercial pond owners.

Financially, Selective Koi Sales Ltd presents a mixed picture. Current assets increased by 2.8% to £380,000, while net assets also rose by 2.8% to £360,000. However, bank borrowings increased by a significant 2,400%, reaching £29,000, and raw materials decreased by 43% to £47,000. Trade creditors also increased by 35% to £34,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows it to remain flexible, but the increase in borrowing suggests a need for careful cash flow management. With no auditor mentioned, the figures are unaudited.

Overall, Selective Koi Sales Ltd appears to be a stable, albeit small, business operating in a niche market. The company's focus on quality products and customer service, combined with its established supplier relationships, should position it well for continued success. However, the increased borrowing and decreased raw materials are things to keep an eye on.

Registered in England/Wales under the registration number 03714991, with a registered address at NR1 1UA, England, Norwich, Norfolk, C/O Glx, 69-75 Thorpe Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.