Secretlondon Ltd

Secretlondon Ltd, based in London, UK, is a small, active company founded eight years ago in 2016. With 13 employees and £1,804,304 in assets, it operates from a real address and is led by one director and owner, Shin Haewon. The company is a regular exporter of footwear and related items, with 69 months of export activity recorded, the last in October 2024. Its business model involves retail sale via mail order houses or via internet.

The company’s website, Secret London, serves as a comprehensive guide to things to do in London, offering curated lists, news, and reviews across categories like food, drink, culture, and escapes. It’s essentially a digital magazine and event listing service, monetized through advertising and affiliate links—a common strategy for online publications. The site’s content is geared towards both locals and tourists, providing a valuable resource for exploring the city. The site also has a newsletter, which is a good way to keep in touch with the readers.

Financially, Secretlondon Ltd presents a mixed picture. While current assets decreased by 4.2% to £1,800,000, equity increased by 3.6% to £1,100,000. However, cash bank on hand plummeted 70% to just £8,600—a significant drop that could indicate increased investment or operational expenses. Trade debtors also decreased by 32%, suggesting improved collection practices. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the sharp cash decline warrants attention. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

The decrease in average number of employees by 23% to 10 is also something to note. It could be a result of restructuring, automation, or seasonal fluctuations. While the company seems to be doing well, it's important to keep an eye on the cash flow and employee numbers.

Registered in England/Wales under the registration number 10140659, with a registered address at N7 8EL, England, London, Unit 39 10 Hornsey Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.