Season Swim Ltd

Season Swim Ltd is a small, active company based in Wirral, UK, founded five years ago in 2019. It’s a family affair, with one director and owner, Wilson Elli, at the helm, and just one employee. The company holds £6,190 in assets and operates from a real address in Merseyside, running an e-commerce site. Its business focuses on retail sale via mail order houses or via internet.

The company’s website, Season Swim, showcases a range of swimwear and beachwear, targeting a fashion-conscious audience. While the site appears professionally designed and easy to navigate, it lacks detailed information about the company's history or mission. It’s clear that Season Swim is focused on selling its products online, with a streamlined checkout process and various payment options.

Financially, Season Swim Ltd presents a mixed picture. Current assets increased by 7.1% to £6,200, while net assets improved slightly to -£8,100. Cash bank on hand saw a significant jump of 400%, reaching £5—a welcome change. However, creditors remained steady at £15,000, and accumulated depreciation impairment property plant equipment rose by 24%. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the negative equity suggests it’s operating at a loss. With no auditor mentioned, the figures are unaudited.

Overall, Season Swim Ltd seems to be navigating the challenges of a small e-commerce business. While it’s showing some positive trends in cash flow, the negative equity indicates it’s burning through money. Whether it can sustain its operations and achieve profitability remains to be seen, but for now, it’s relying on its online presence and product selection to attract customers.

Registered in England/Wales under the registration number 12332182, with a registered address at CH48 9YH, England, Wirral, Merseyside, 1 Larton Farm Close.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.