Sawasawa Online Limited

Sawasawa Online Limited is a small, active company based in London, UK, founded five years ago in 2019. It operates as an e-commerce site and acts as a “BUY4U” service, facilitating the purchase of goods from the UK for customers in Kenya. The company employs three people and holds £54,793 in assets, with a single director and owner, Payton Charity Njoki, at the helm. It’ll be interesting to see how this works out. The company's registered address is a virtual one, shared by 28,877 other companies.

Sawasawa Shopper UK to Kenya’s website details a membership-based service allowing customers to submit shopping lists from UK retailers like Amazon, NEXT, and IKEA. The company handles sourcing, shipping, customs clearance, and delivery, offering consolidation services to reduce shipping costs. It’s a clever model, leveraging the demand for UK goods in Kenya.

Financially, Sawasawa Online Limited presents a mixed picture. Cash bank on hand has decreased by 32% to £6,800, while creditors have increased by 16% to £44,000 within the last year. Although net assets have decreased by 52% to -£3,000, it’s important to note that the company is small, meeting two of three conditions for classification (turnover under £10.2m, assets under £5.1m, fewer than 50 employees). Trade debtors have increased by 7% to £48,000, which could be a sign of growth but also a potential risk if payments are delayed. The company is exempt from an audit, so the figures are unaudited.

Despite the decrease in cash reserves, the business seems to be actively importing electrical machinery and equipment, though only for one month of activity recorded back in 2022. It’s a niche market, and the company’s focus on providing a convenient shopping solution could be a key differentiator—but keeping an eye on those creditor levels will be important going forward.

Registered in England/Wales under the registration number 12187226, with a registered address at N1 7GU, England, London, 20-22 Wenlock Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.