Sarah Ashley Ltd

Sarah Ashley Ltd is a private limited company registered in England/Wales with the registration number 12674048. The company was founded four years ago on June 16, 2020, and registered at E16 3AA, England, London, 32 Clements Avenue. The address is probably real as only one company registered at the same address. Its status is active. The company operates in the retail sale via stalls and markets of other goods, the retail sale via mail order houses or via internet, the renting and leasing of recreational and sports goods, the renting and leasing of other machinery, equipment and tangible goods n.e.c. industries. Officially, it has one owner or PSCs, one director and no number of employees published.

The company’s website, Home Crme By Sarah Ashley, suggests a focus on beauty and skincare products. It appears to be an e-commerce site, offering a range of items, although the site’s design is rather basic. There’s no obvious indication of a physical store or other retail channels, so it seems the business is entirely online. It’s a small operation, clearly.

Financially, Sarah Ashley Ltd is facing some difficulties. While it’s a small company (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees), its net assets have plummeted to -£400. Cash reserves are a meager £1, and creditors have risen to £400. Bank borrowings aren't mentioned, but the negative equity is a worrying sign. The accounts are described as “filleted,” meaning they’re simplified and unaudited, and prepared by TL Leads Accountancy Ltd. It's worth noting that the company’s director, Laura Kamisa Antonio, is also the officer. The accounts are prepared under FRS 102 Section 1A and there were no material departures from that standard.

It seems the company is burning through money. The sharp decline in equity suggests the business hasn't been profitable, and the rising creditors indicate potential cash flow problems. It's possible that the company is still in its early stages, and these challenges are typical for startups—but the lack of employees and the small cash reserves are concerning.

Registered in England/Wales under the registration number 12674048, with a registered address at E16 3AA, England, London, 32 Clements Avenue.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.