Rush Athletics Limited

Rush Athletics Ltd is a small, active company based in London, UK, founded seven years ago in 2018. With a single employee and £476,223 in assets, it operates from a virtual address shared by forty-two other companies, which is a bit unusual. The company is led by a solo founder and director, Shah Rushabh, and runs an e-commerce site selling sports equipment, with seven months of import activity recorded.

The Rush Athletics website showcases a wide range of products, from ropes and money belts to hoodies and workout mats. It’s clearly geared towards athletes and fitness enthusiasts, with a focus on performance and style. The site also features a "Fly City Academy," offering workout plans and resources. They even have a podcast and a "Fly Society" community. The website is very professional and has a lot of content.

Financially, Rush Athletics Ltd presents a mixed picture. Current assets have decreased by 23%, dropping to £480,000, while net assets have fallen by 31%, settling at £360,000. Bank borrowings have increased by 2.5%, reaching £10,000, and cash reserves have declined by 19%, down to £110,000. Creditors have risen by 10%, reaching £230,000, and trade debtors have increased by 41%, reaching £28,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the decrease in equity is something to keep an eye on. As a small company, it is exempt from an audit, so the figures are unaudited.

Overall, Rush Athletics Ltd appears to be a growing e-commerce business with a strong brand identity. However, the financial data suggests that it’s facing some challenges in managing its cash flow and maintaining profitability. It will be interesting to see how the company navigates these challenges in the coming years.

Registered in England/Wales under the registration number 11199653, with a registered address at SE24 9LR, United Kingdom, London, 163 Herne Hill.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.