Rugged Roads Limited

Rugged Roads Ltd from Sway UK is a small, active company founded five years ago. Employing just three people, it holds £337,460 in assets and operates from a real address in Hampshire. With two directors and two owners – Parke Annette Carol and Parke Jonathan Ronald – it’s a family-run business offering a wide range of motorcycle accessories via its e-commerce site.

The website showcases an impressive selection of brands like Camel ADV, Klim, Touratech, and Kove, catering to adventure motorcycle enthusiasts. It's an authorised dealer for Kove 450 Rally, the official Touratech shop for the UK Southern Region, and the UK distributor for Camel ADV products. The site also highlights its services, including fitting accessories to Africa Twins and Yamaha Tenere 700s, and being an official Klim dealer. Notably, it’s the sole distributor for Atlas Throttle Lock in the UK, and offers free returns on jackets, pants, and helmets.

Financially, Rugged Roads Ltd shows a bit of a mixed bag. Current assets decreased by 21%, falling to £340,000, while net assets also declined, dropping 17% to £150,000. Bank borrowings increased by 100%, reaching £18,000, and cash reserves fell 33% to £7,300. Creditors, however, decreased by 43%, suggesting improved management of its debts. As a small company (meeting two of three criteria: turnover under £10.2m, assets under £5.1m, and fewer than 50 employees), it benefits from agility. No auditor is mentioned, meaning the figures are unaudited.

Overall, Rugged Roads Ltd appears to be navigating a period of change. While its online presence and product range are strong, the financial data indicates some pressure. Whether this is a temporary setback or a longer-term trend remains to be seen, but the company’s focus on quality products and customer service should help it weather the storm.

Registered in England/Wales under the registration number 12105226, with a registered address at SO41 6AL, United Kingdom, Sway, Hampshire, Rugged Roads Ltd Sway Garage, Durnstown.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.