Rootana Limited

Rootana Limited is a small, active company based in Leeds, UK, founded three years ago in 2021. With just one employee and £280,518 in assets, it’s a solo founder operation run by Parker Robert, who serves as both director and owner. The company operates an e-commerce site specializing in healthy meal shakes, marketed as a convenient and nutritious alternative to traditional meals. Its website showcases a product called "Rootana," emphasizing its balanced macronutrient split, plant-based ingredients, and absence of artificial sweeteners. The company's website also highlights the science behind its formulation, developed by nutritionists and food scientists.

Financially, Rootana Limited’s report paints a mixed picture. While cash reserves increased significantly by 290% to £120,000, net current assets and liabilities decreased by 54% to -£84,000. Trade debtors have increased dramatically, by 3500%, reaching £29,000, which could indicate a period of rapid sales growth or potential issues with customer payments. Creditors also decreased by 12%, suggesting better debt management. The company’s small size (meeting two of three conditions for being a small company) helps it stay agile, but the decline in equity raises concerns. The report does not mention an auditor, which is likely due to its status as a small company exempt from an audit.

The company’s focus on a niche market—healthy, convenient meal replacements—is a promising sign. However, the financial data suggests that Rootana is burning through cash, and the increase in debtors needs to be monitored closely. It's possible that the company is investing heavily in marketing and sales to drive growth, but it's also important to ensure that it maintains a healthy cash flow.

Registered in England/Wales under the registration number 13661493, with a registered address at LS6 3HN, England, Leeds, Heart Centre, Bennett Road.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
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