Roo's Beach Limited

Roo's Beach Limited, based in Winchester, UK, is a small, active company founded ten years ago in 2015. With eleven employees and £228,720 in assets, it operates from a virtual address – a detail worth noting as 181 companies share the same location. The business is run by two directors and a solo founder, and it’s a popular online retailer, earning a 5.0 Google rating from 106 reviews. It regularly imports clothing and accessories, not knitted or crocheted, with 30 months of import activity recorded.

The company's website, Roo's Beach, is a vibrant online store selling a curated selection of fashion, lifestyle goods, and home accessories. It caters to both men and women, offering brands like Beams Boy, Universal Works, and HKliving. Beyond clothing, it also sells footwear, jewelry, candles, and even offers a selection of gifts and items for children. The site has a blog and promotes a physical store in Newquay, Cornwall, with a focus on local plants and coffee.

Financially, Roo’s Beach Limited presents a mixed picture. While cash reserves increased by a significant 410% to £16,000, net assets decreased by 70% to just -£14,000. Bank borrowings increased by 30% to £22,000, and trade creditors decreased by 10% to £160,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the decline in equity suggests potential challenges. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements. The average number of employees decreased slightly, from 11 to 10, which could be related to the company’s financial situation.

Overall, Roo's Beach Limited appears to be a well-regarded online retailer navigating a period of financial adjustment. Its strong online presence and curated product selection offer a foundation for future growth, but careful management of its finances will be crucial.

Registered in England/Wales under the registration number 09521405, with a registered address at SO23 9HJ, United Kingdom, Winchester, Hampshire, 25 St Thomas Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.