Roja H & H Limited

Roja H & H Limited is a small, active company based in London, UK, founded two years ago in January 2023. Employing just three people, it operates an e-commerce site and is a regular importer of machinery, boilers, and mechanical appliances parts, with the last import operation made in February 2025. The company's registered address is real, with only one other company registered there. It’s led by a solo founder and director, Najafi Roja, who also owns the business. Roja H & H Limited operates in the casting of light metals, the manufacture of jewellery and related articles industries.

The company’s website, Roja Dove Perfumery, showcases a curated selection of fragrances and related products, including exclusive lines and collaborations. It's clearly focused on a high-end market, offering complimentary global shipping on orders over £350 and UK shipping with no minimum spend. The site features a members club, personal fragrance consultations (both virtual and in-person), and a range of brands alongside Roja Dove's own creations. The website is very active and well-designed.

Financially, Roja H & H Limited presents a mixed picture. While the company is small, meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees, its equity is negative at -£85,000. Bank borrowings are also significant, at £190,000. Cash reserves are modest at £12,000. Creditors are high at £200,000. The lack of a reported auditor is typical for a small, exempt company. The figures are unaudited.

It appears Roja H & H Limited is facing some financial strain, likely a consequence of its startup phase and high operating costs associated with the fragrance industry. However, the strong online presence and focus on a premium market suggest potential for growth, though it will need to manage its liabilities carefully.

Registered in England/Wales under the registration number 14598072, with a registered address at EC1N 8JY, England, London, Suite 11 & 12 New House 67-68 Hatton Garden.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.