Robin Reed International Limited

  • Small
  • Active
  • 36 years
  • 10 employees
  • £2,438,250 (assets)
  • Real address
  • 3 directors
  • 1 owner
  • Regular importer
  • Regular exporter
  • Rating 5.0 (1)

Field of Operation

Non-specialised wholesale trade
46900 43739 companies

Website

Social media

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Summary

Robin Reed International Ltd from West Bromwich UK: small company, active status, founded 36 years ago, 11 employees, £2,289,723 assets, real address, 3 directors, 1 owner, google rating 5.0 based on 1 reviews. Regular importer of toys, games, and sports equipment (11 months imported). Regular exporter of toys, games, and sports equipment (22 months exported). It’s a small, family-run business with a long history, operating in the wholesale trade of Christmas crackers. Founded in 1975, the company has grown from a single bedroom operation to a global supplier, with offices in Hong Kong and the USA. The business prides itself on hand-crafted crackers using materials sourced worldwide, boasting a unique "Robin Reed layer effect" that keeps customers coming back.

The company’s website highlights a focus on British-designed crackers, handmade with exceptional quality and service. They supply retailers worldwide and even create bespoke ranges for recognized brands. The business also operates a piano restoration division, 1066 Pianos, which is a separate venture with a showroom in Harrods. This division focuses on museum-grade restorations and self-play system integrations.

Financially, Robin Reed International Ltd shows some interesting trends. Current assets increased by a solid 21% to £2.3 million, while net assets grew by 18% to £1.6 million. Cash reserves are healthy at £1.1 million, a 45% increase. However, the company's losses deepened significantly, rising by 2700% to £340,000, and bank borrowings increased. Creditors decreased by 27%, suggesting improved debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the increased losses raise questions about profitability. With no auditor mentioned, the figures rely on unaudited statements.

In short, Robin Reed International Ltd is a business with a rich heritage and a global reach, but it’s facing challenges in converting its sales into profit. The dual focus on Christmas crackers and piano restoration adds complexity, and the company’s future success will depend on its ability to manage its finances and capitalize on its unique brand identity.

Registered in England/Wales under the registration number 02304213, with a registered address at B70 7TN, West Bromwich, West Midlands, Unit 3 Kelvin Way Trading Estate, Kelvin Way.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.

Owners & PSC

  • 9 years
  • 1
  • 75%+

Managers

  • N/A
  • 2
Director
  • 6 years
Secretary
  • 23 years
  • 1
Chartered accountant

Last reports

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Last news

  1. Accounts for a small company made up to 2024-12-31
  2. Confirmation statement made on 2025-03-08 with no updates
  3. Accounts for a small company made up to 2023-12-31
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Robin Reed International Limited controls

Owns & Controls

  • 9 years
  • 75%+

Importer profile by HS codes

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Last imported products

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Exporter profile by HS codes

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Last exported products

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