Rileys Pet Store Ltd

Rileys Pet Store Ltd from Norwich UK: a small, active company established six years ago, employs two people, and holds £15,423 in assets. It operates from a virtual address and is owned and directed by Lennie David Davidson and Ohalloran Smith Lily. The business runs an e-commerce site specializing in dog treats, jerky, and supplements.

The company’s website showcases a range of organic dog treats, jerky, and supplements, alongside ear care and grooming products. It’s clearly focused on online retail, with a "Shop Now!" call to action prominently displayed. They also offer a subscription service and feature customer reviews, which is good. There’s a section for “As Seen On” which suggests they’re trying to build brand awareness. The website also provides contact information, including a physical address in Florida, which is a bit confusing.

Financially, Rileys Pet Store Ltd shows some concerning trends. Cash bank on hand has fallen by over half, to just £4,200, and net assets have decreased by 28% to £13,000. Creditors have increased significantly, jumping 10,000%, which is a big red flag. Trade debtors are up too, by 67%, which could mean they are struggling to get paid quickly. However, finished goods are down slightly, suggesting they’re managing inventory well. The company meets the criteria for a small company, with turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. As a small company, they are exempt from an audit, so the figures are unaudited.

Overall, Rileys Pet Store Ltd appears to be facing financial pressure. While the e-commerce site seems active and well-stocked, the declining cash reserves and increasing debt suggest the business is burning through money. Whether they can turn things around remains to be seen, but they’re certainly at a critical point.

Registered in England/Wales under the registration number 11700097, with a registered address at NR13 5LA, England, Norwich, Norfolk, 2 Station Road, Brundall.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.