Reign Season Ltd

Reign Vintage is a small, active company based in Winsford, UK, founded five years ago in 2019. It’s a family-run business with a real address, one director, and one owner, operating an e-commerce site specializing in vintage clothing and accessories. The company meets two of three criteria to be considered small: turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. Current assets are reported at a modest £1,300.

The company's website, Reign Vintage, showcases a curated selection of vintage pieces spanning the 60s to the 90s, with a particular emphasis on unique finds. The site is well-designed and easy to navigate, featuring categories like women's and men's clothing, accessories, and designer items. New stock is added daily, and the site actively promotes its presence on Instagram and encourages customers to join its mailing list. It’s clear that Reign Vintage is focused on creating a strong online brand and engaging with its target audience.

Financially, Reign Vintage presents a mixed picture. Net assets have plummeted 76%, dropping to just £350, and cash reserves have shrunk 57%, leaving only £320. Trade creditors have increased significantly by 56%, reaching £1,400, while bank borrowings have also risen dramatically by 120%, to £1,200. The company’s small size helps it stay nimble, but the sharp decline in equity and cash reserves is concerning. There's also a significant decrease in current assets, down 25% to £1,300. The accounts are unaudited, and no auditor is mentioned, which is typical for a small company.

Overall, Reign Vintage is a small business facing financial headwinds. While its online presence and curated selection of vintage pieces are appealing, the company needs to address its declining equity and cash reserves to ensure its long-term sustainability. It’s a bit of a worry, but hopefully, the vintage market will keep it afloat.

Registered in England/Wales under the registration number 12178447, with a registered address at CW7 1DW, England, Winsford, 22 Granville Square.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.