Reed-chill Cheater Limited

Reed Chill Cheater Ltd from Devon, UK, is a small, active company established 26 years ago. Employing 13 people, it holds assets of £425,055 and operates from a real address in Braunton. With two directors and a solo founder at the helm, the company runs an e-commerce site and enjoys a stellar 5.0 Google rating based on 41 reviews. It’s a bit of an unusual mix: an irregular importer of ships, boats, and floating structures (just two months of imports recorded), and a regular exporter of toys, games, and sports equipment (59 months of exports).

The company’s website, Reed Chillcheater, showcases a range of products designed for kayaking and watersports. They specialize in comfort in challenging environments, offering everything from base layers and dry suits to spray decks and keel strips. The site also highlights their commitment to British craftsmanship, with a section dedicated to their history and the expertise of their team. They even have a Polar Bears unit specializing in dive suits.

Financially, Reed Chill Cheater Ltd presents a mixed picture. Cash bank on hand has increased by a significant 34% to £340,000, a positive sign. However, average number of employees during the period has fallen by 31% to just 9 people. Trade debtors have plummeted by a substantial 41%, suggesting a potential issue with customer payments, or perhaps a shift in business strategy. Despite this, creditors have only risen slightly by 1.8%, and net assets have increased by 12% to £350,000. The company qualifies as a small business, meeting two of three criteria (turnover under £10.2m, assets under £5.1m, and fewer than 50 employees). No auditor is mentioned, which is common for small companies.

The decrease in employees is notable and could indicate restructuring or a focus on automation. The company's financial health appears stable, but the fluctuating debtor and employee numbers warrant further observation.

Registered in England/Wales under the registration number 03727358, with a registered address at EX33 1EL, Devon, Chapel Street, Braunton.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.