Pursue Fitness Ltd

Pursue Fitness Ltd is a small, active company based in Bolton, UK, founded eleven years ago in 2013. With five employees and a virtual address (shared with sixty other companies), it’s a solo-founded operation run by one director and owner, Michael Hughes. The company regularly imports and exports clothing and accessories made by knitting or crocheting, with nineteen months of import activity and eight months of export activity recorded. It operates in the retail sale of clothing in specialised stores.

The company’s website showcases a wide range of gym wear for both men and women, categorized by product type (leggings, sports bras, hoodies, joggers, etc.) and offering quick links for popular items and collections. It’s clearly focused on e-commerce, with a user-friendly interface, detailed product descriptions, and a robust shipping and returns policy. The site also features a blog with content related to fitness and wellness, aiming to build brand authority and engage customers. There’s a lot of categories and colours to choose from.

Financially, Pursue Fitness Ltd shows a mixed picture. Cash bank on hand increased significantly by 52% to £1.9 million, a positive sign of liquidity. However, net assets also increased by 40% to £2.8 million. Bank borrowings increased by 9.3% to £20,000. Creditors rose significantly by 59% to £890,000, suggesting increased reliance on trade credit. Trade debtors increased by 98% to £650,000, which could indicate delayed customer payments. The number of employees increased by 20% to six. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the rise in debt warrants attention. As a small company, it is exempt from an audit, so the financial information is unaudited.

Registered in England/Wales under the registration number 08687090, with a registered address at BL1 4BY, England, Bolton, Carlyle House, 78 Chorley New Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.