Purplus Ltd

Purplus Ltd is a small, active company based in London, UK, founded two years ago in September 2022. It operates from a virtual address, a common trait for smaller businesses, and is managed by two directors and two owners, indicating a family business structure. The company employs no one, according to the latest filings.

Purplus Ltd’s website reveals a fascinating business model centered around Korean cosmetics. The company markets three distinct brands: Cocoheali for children, Laheali for home esthetic skincare, and Veryheali for lip lacquers. The brands emphasize natural ingredients, innovative formulations (like a cream compact with a built-in strap), and a focus on urban women expressing their beauty. The website showcases a range of products, from cleansers and lotions to nail polish, all available for purchase.

Financially, Purplus Ltd is experiencing a turbulent period. Cash reserves have increased dramatically, jumping 1200% to £1300, but this is offset by a significant downturn in equity, which now sits at -£21,000 – a 21000% decrease. Loans from directors have increased to £21,000, suggesting the company is relying on external funding to stay afloat. Creditors have also risen sharply, reaching £22,000. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the negative equity is concerning. The accounts are "filleted," meaning they are exempt from a full audit, and were prepared using Taxfiler software. No auditor is listed.

It seems Purplus Ltd is burning through cash while expanding its product line. Whether the Korean cosmetics market will provide enough revenue to offset these expenses remains to be seen, but the company’s focus on innovation and online sales could be key to its survival.

Registered in England/Wales under the registration number 14348411, with a registered address at WC2H 9JQ, United Kingdom, London, 71-75 Shelton Street, Covent Garden.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.