Pure Pet Food Ltd

Pure Pet Food Ltd, based in Cleckheaton, UK, is a small, holding company with an active status. Founded twelve years ago in 2012, the company employs fifty-six people and holds assets valued at £1,904,119. It boasts a real address, is managed by seven directors, and owned by two individuals. A stellar Google rating of 5.0 from 632 reviews highlights its popularity. The company regularly imports meat, fish, and seafood preparations, having done so for sixty-one months, with the most recent import occurring in February 2025.

Pure Pet Food operates in the manufacture of prepared pet foods, offering a personalized dog food delivery service via its website. The site is primarily an e-commerce platform, allowing customers to create tailored plans for their dogs based on breed, health concerns, and preferences. Customers can choose from a range of recipes, with the food delivered directly to their door. The website emphasizes convenience, with food requiring only the addition of water and a ten-second preparation time. It also highlights the nutritional benefits, backed by university research demonstrating improved digestibility compared to kibble.

Financially, Pure Pet Food Ltd shows some concerning trends. While current assets remain relatively stable at £1.9 million, net assets have plunged 68% to -£4.3 million. Bank borrowings have exploded, increasing by 1,000% to £23 million, and cash reserves have decreased by 57% to £310,000. Creditors have also risen significantly, increasing by 530% to £7.1 million. The company's small size (meeting two of three conditions for being a small company) helps it remain flexible, but the substantial increase in debt and decrease in equity raise questions about its long-term financial health. The company has not mentioned an auditor, likely due to its status as a small company and exemption from an audit.

Despite these financial pressures, Pure Pet Food Ltd maintains a strong online presence and positive customer reviews, suggesting a continued demand for its personalized pet food service.

Registered in England/Wales under the registration number 08199354, with a registered address at BD19 3QF, England, Cleckheaton, Unit 4 Chain Bar Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.