Pure Glass Greenhouse Ltd

Pure Glass Greenhouse Ltd, based in London, UK, is a small, active company founded nine years ago. Despite its age, the business faces some financial headwinds, with accounts overdue for two years and confirmation overdue by eight months. The company holds £101,041 in assets and operates from a virtual address, a fact highlighted by the presence of 210 other companies registered at the same location. It’s managed by one director and has two owners, though the list of owners hasn't changed in nine years. A modest Google rating of 3.0 from 20 reviews suggests room for improvement in customer perception. The company regularly imports miscellaneous metal items, with the last import activity recorded three months ago.

The company's website, puregreenhouse.co.uk, showcases a range of modern, frameless greenhouses designed for the discerning gardener. It operates primarily as an e-commerce business, offering bespoke, made-to-order structures. The site highlights the quality of its products, emphasizing the use of toughened safety glass and soft-closure doors. Testimonials from satisfied customers are prominently featured, adding a personal touch. A separate section details a lean-to greenhouse, and offers a voucher for signing up to the mailing list. The website also provides contact information, FAQs, and a blog, indicating a commitment to customer service and content marketing.

Financially, Pure Glass Greenhouse Ltd presents a mixed picture. While net assets have improved significantly, rising from -£61,000 to £16,000, cash reserves have also increased substantially, from £200 to £1,500. However, creditors have decreased considerably, dropping from £110,000 to £34,000, and bank borrowings have increased by 640%. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the increase in bank borrowings suggests a need for careful cash flow management. The company’s unaudited accounts, exempt due to its size, rely on director-reported data.

It seems the company is burning through money, but has managed to improve its equity position. The focus on high-end, bespoke greenhouses and a strong online presence suggests a deliberate strategy, but the financial data reveals a need for careful monitoring of expenses and cash flow.

Registered in England/Wales under the registration number 09649384, with a registered address at W1T 6EB, England, London, 4th Floor, Silverstream House, 45 Fitzroy Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.