Pura Vida Europe Limited

Pura Vida Europe Ltd from Chichester UK is a small holding company with an active status, established four years ago in June 2020. Employing just one person, the company holds assets valued at £870,365 and operates a real address, with one director and one owner overseeing its operations. The business runs an e-commerce site and regularly imports jewelry, precious stones, and metals—a consistent pattern over the last 21 months, with the latest import occurring in May 2024. It’s a wholesale business, focused on watches and jewellery.

The company’s website, Pura Vida Bracelets, showcases a vibrant collection of handmade bracelets, emphasizing waterproof designs and personalization options. The site highlights charitable partnerships, offering a range of styles from classic string bracelets to custom-engraved pieces. The brand's marketing focuses on a youthful, fashion-conscious audience, with a strong emphasis on social media engagement and influencer collaborations. They have a wide range of products, including rings, necklaces, and even men's jewelry.

Financially, Pura Vida Europe Ltd presents a mixed picture. While current assets increased by 12% to £870,000, net assets decreased by 22% to -£350,000, indicating a potential reliance on debt financing. Cash bank on hand has increased significantly by 150% to £280,000, which is a positive sign. However, trade debtors have fallen by nearly 50% to £22,000, and bank borrowings have risen by 14%, suggesting a need to manage cash flow. Creditors have also increased by 13%, which could be a result of increased purchasing to support sales. The company is small, meeting two of three criteria for a small company, and its accounts are audited, which is reassuring.

The company's growth seems to be fueled by its online presence and focus on trendy, customizable jewelry. However, the negative equity and reliance on borrowing suggest that Pura Vida Europe Ltd needs to carefully monitor its financial health and ensure sustainable growth. The lack of an auditor mentioned is not unusual for a small company.

Registered in England/Wales under the registration number 12690265, with a registered address at PO20 8RL, England, Chichester, West Sussex, Unit E1 Hilton Park Church Farm Lane,, East Wittering,.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.