Pura Panela Ltd

Pura Panela Ltd, a small, active company based in Sheffield, UK, was founded eight years ago and currently employs just one person. With £15,898 in assets and a real address at The John Banner Centre, it’s a solo-founder operation managed by a single director and owner, Natalia Welch. The company operates in the wholesale of sugar and chocolate, alongside retail food sales both online and in specialised stores. It’s a small business, meeting two of the three criteria: turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees.

The company’s website showcases Panela, a natural cane juice from Colombia, positioning it as a healthier alternative to refined sugar. It’s marketed for use in coffee, cooking, and baking, with a focus on its nutritional benefits and unique caramel-like flavour. The site features customer reviews praising its taste and versatility, and highlights its biodegradable packaging made from sugar cane and corn. It's clear Pura Panela is aiming to appeal to health-conscious consumers seeking a more sustainable and flavorful sweetener.

However, the financial data paints a concerning picture. Net assets have plummeted by a staggering 210%, dropping to -£6,100. Cash reserves have also vanished, decreasing by 92% to just £240. Bank borrowings have decreased, but the overall trend is negative. Trade debtors have fallen, which is good, but the significant drop in equity suggests the company is burning through cash. The lack of employees (just one reported) keeps overhead low, but the company's reliance on personal funds is evident. With no auditor mentioned, the figures are unaudited.

In short, Pura Panela Ltd appears to be struggling financially, despite a well-presented brand and a niche product. Whether the company can turn things around—or if it’s simply a case of a startup facing early turbulence—remains to be seen.

Registered in England/Wales under the registration number 10712360, with a registered address at S9 3QS, England, Sheffield, The John Banner Centre, 620 Attercliffe Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.