Proto-hype Ltd

Proto Hype Ltd is a small, active company based in Nottingham, UK, founded four years ago in 2020. With just ten employees and £13,883 in assets, it’s a solo-founded operation run by a single director and owner, Charles-richards Oliver. The company operates in the retail sale via mail order houses or via internet industries, and its website, Protohype, showcases a range of products.

The website suggests a focus on e-commerce, with a clean design and clear product categories. While it's difficult to ascertain the exact scale of the operation from the website alone, it appears to be a targeted online store, possibly specializing in a niche market. There’s no obvious indication of a physical storefront or extensive offline presence.

Financially, Proto Hype Ltd presents a mixed picture. Accumulated depreciation has increased by a significant 89%, indicating investment in equipment, while cash bank on hand has fallen by 38%. The most concerning trend is a dramatic 90% decrease in the average number of employees, dropping from ten to just one – a big change. Creditors have also risen substantially, by 48%, suggesting increased reliance on borrowing, and net assets have plummeted 78% to -£96,000. Despite this, trade debtors have increased, which could mean customers are paying slower. The company's small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the sharp equity decline and employee reduction raise questions about its sustainability. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited director reports.

Overall, Proto Hype Ltd appears to be facing financial challenges, possibly stemming from a shift in business strategy or increased competition. Whether it can recover and return to profitability remains to be seen, but its online presence suggests a continued effort to engage with customers.

Registered in England/Wales under the registration number 12681847, with a registered address at NG8 3EZ, England, Nottingham, Nottinghamshire, Gateway House, Beechdale Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.