Procreo Ltd

Procreo Ltd is a small, active e-commerce company based in London, UK, founded three years ago in May 2021. With a single employee and £68,876 in assets, it operates from a virtual address shared by 106 other companies, and is led by a solo founder, Khajavi Yasaman, who also serves as director and owner. The company’s website showcases luxury, customisable products, offering both ready-to-ship items and a "ProStyler" app for personalized designs.

The website paints a picture of a high-end business, focusing on bespoke furniture and accessories. Customers can design their own pieces using the Prostyler, choosing from a range of materials and textures. The company even has a presence at Chelsea Harbour Design Centre in London. It operates in the retail sale via mail order houses or via internet industries.

Financially, Procreo Ltd’s situation is a bit complex. While its cash reserves increased significantly, jumping 900% to £22,000, current assets have actually decreased by 18% to £69,000. Creditors have also risen by 16% to £130,000, and trade debtors have plummeted by a staggering 92% to just £6,300. Equity has taken a hit, dropping 140% to -£57,000. The company’s small size—meeting two of three criteria for a small company—helps it remain flexible, but the decline in equity is concerning. The accounts are unaudited, as is typical for small companies, and no auditor is mentioned.

Overall, Procreo Ltd appears to be navigating the challenges of a growing e-commerce business. While it has secured increased cash flow, it’s also facing higher debt and a decrease in assets, suggesting it's burning through money. It's a bit of a gamble, but the focus on luxury customisation could be a winning strategy.

Registered in England/Wales under the registration number 13400787, with a registered address at WC2R 0LT, England, London, 4th Floor 399-401 Strand.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.