Prine Ltd

Prine Ltd from Nottingham UK is a small, active company founded two years ago. With a single employee and £136,286 in assets, it operates as a solo-founder e-commerce site. The company has a real address and is led by one director and owner.

The website, PRIME by Logan Paul x KSI, is a vibrant online store showcasing a range of energy drinks and hydration products. It’s clearly geared towards a younger demographic, featuring prominent endorsements from popular social media personalities. The site offers a variety of flavors, including Orange Mango, Strawberry Banana, and Tropical Punch, and is available for shipping to both the UK and US. The focus is on high-energy, trendy beverages, with a strong emphasis on branding and influencer marketing—the site is very active and well-stocked.

Financially, Prine Ltd’s numbers paint a mixed picture. While the company has a decent amount of current assets, the depreciation rate used for property and equipment seems unusually low, which could be a potential issue. Bank borrowings have remained steady, and cash reserves are at £4,400. Creditors are at £120,000, which is a large number for a small company, and trade debtors are at £64,000, suggesting some customers are taking a while to pay. The company's small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) means it’s likely exempt from an audit, so the numbers are unaudited.

Overall, Prine Ltd seems to be burning through money, with losses deepening and cash reserves dwindling. The reliance on influencer marketing and high-profile partnerships could be costly, and the company will need to carefully manage its expenses to ensure long-term sustainability. It's a young company with a lot of potential, but it's facing the typical challenges of a startup.

Registered in England/Wales under the registration number 14553741, with a registered address at NG9 2HS, United Kingdom, Nottingham, Nottinghamshire, 2 Heard Crescent.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.