Premier Guns (doveridge) Limited

Premier Guns Doveridge Ltd, based in Uttoxeter, UK, is a small, active company founded 18 years ago. With seven employees and £1,217,956 in assets, it’s a well-established business operating from a real address. The company, owned and directed by Nicholas Cross, runs an e-commerce site and enjoys a stellar 5.0 Google rating from 128 reviews. It's an irregular importer, with its last aluminum and aluminum products import occurring over two years ago. The business primarily focuses on the retail sale of sports goods, fishing gear, camping goods, boats, and bicycles.

The company’s website, gunroompremierguns.co.uk, showcases a vast selection of firearms and related accessories, including shotguns from brands like Beretta, Browning, and Winchester. It also offers a range of airguns, rifles, and optics, alongside clothing, accessories, and outdoor gear. Notably, the site highlights a physical location at Garlands Shooting Ground in Tamworth, boasting over 600 shotguns in stock and a VIP experience with demo guns available. The website also mentions a new showroom with ATAs and Kofs. It even has a section dedicated to YouTube reviews of guns and airguns.

Financially, Premier Guns Doveridge Ltd presents a mixed picture. While cash reserves increased by a healthy 72% to £200,000, current assets decreased by 3.2% to £1,200,000. Bank borrowings were reduced by 26% to £26,000, which is a positive sign. However, creditors increased significantly by 19% to £890,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain flexible, but the increase in creditors could be a concern. The company is exempt from an audit, so the figures are unaudited. It's a little unclear why the company is importing so infrequently.

Registered in England/Wales under the registration number 05871817, with a registered address at ST14 8AA, England, Uttoxeter, Staffordshire, The Oat House, 34. Church Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.