Premier Croo Ltd

Premier Croo Ltd, based in Wellington, UK, is a small, active company established five years ago. With five employees and £1,711,135 in assets, it’s a solo-founded operation overseen by two directors and a single owner, Burt Guy Michael. The company operates in the retail sale via mail order houses or via internet industries and has a real registered address. It regularly imports essential oils and perfumes (6 months of activity) but exports plastics and plastic products only sporadically (1 month of activity).

The company’s website, Premier Crop Systems, focuses on precision ag farm management software. They provide services like variable rate implementation, yield efficiency benchmarking, and farm analytics to growers and their advisors. The company has been working with growers since 1999 and emphasizes data-driven decision-making and customized solutions for maximizing profits. They have a physical location in West Des Moines, Iowa, and boast a 5-star Google rating.

Financially, Premier Croo Ltd presents a mixed picture. Cash bank on hand dropped by 19% to £410,000, while creditors increased by 16% to £450,000. However, current assets rose by 15% to £1,600,000, and equity increased by 15% to £1,200,000. Trade debtors saw a dramatic increase of 190% to £310,000, which could indicate growing sales but also potential payment challenges. Loans from directors decreased significantly, falling 100% to just £42. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the rise in debtors warrants attention. As a small company, it’s exempt from an audit, so the figures are unaudited.

Overall, Premier Croo Ltd appears to be growing, but managing its receivables will be key to maintaining financial health. The precision ag software business seems to be thriving, suggesting a strong market demand for their services—though, it’s hard to say if the company is burning through money or not.

Registered in England/Wales under the registration number 12461837, with a registered address at TA21 0BH, England, Wellington, 1 Monument View, Nynehead.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.