Portland London Ltd

Portland London Ltd is a small, active company based in London, UK, founded seven years ago. With 38 employees and a real address, it operates as a solo-founded venture led by one director and owner. The company is an irregular importer, primarily dealing with ceramic products, with just one month of imports recorded as of December 2023. It’s also involved in the licensed restaurant industry.

The company’s website, hollandparkautos.co.uk, reveals a focus on used car sales, particularly Lexus, Nissan, and Toyota vehicles. The site offers a range of models, price points, and financing options, catering to a broad customer base. It also emphasizes a part-exchange service and a commitment to quality used cars, partnering with AA Cars Standards. The site’s design and functionality suggest a modern, customer-focused approach to online car sales.

Financially, Portland London Ltd presents a mixed picture. Cash reserves have dramatically decreased by 70%, falling to £88,000, while bank borrowings remain steady at £20,000. Creditors have also decreased by 20%, to £77,000, suggesting improved debt management. However, trade debtors have increased significantly, by 560%, reaching £410,000, which could indicate delayed customer payments or a shift in credit policies. The company’s net assets have also declined, by 22%, to £90,000. The company meets the criteria for a small company, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. As a small company, it is exempt from an audit.

The sharp decline in cash reserves and the increase in trade debtors are concerning, but the company's focus on quality used cars and its partnership with AA Cars Standards could help it navigate these challenges. It's possible the company is investing in inventory or expanding its operations, which could explain the changes in its financial position.

Registered in England/Wales under the registration number 11072421, with a registered address at N13 4XS, England, London, 291 Green Lanes, Palmers Green.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.