Pop Beauty Ltd.

Pop Beauty Ltd, based in London, UK, is a small, active company established 23 years ago in 2001. With just two employees and £6,154 in assets, it’s a modest operation managed by three directors and one owner. The company has a real address and operates as an irregular importer, primarily dealing with essential oils and perfumes, with just one month of imports recorded as of January 2020.

The company’s website, PopBeautyUK, showcases a range of innovative skincare and makeup products, clearly aimed at a consumer market. The site features sections for skincare, colour cosmetics (including lips, cheeks, eyes, and nails), and an "About" page. It’s an e-commerce site, selling directly to consumers with free shipping on orders over £35. The website highlights cruelty-free, vegan, and recyclable products, emphasizing natural ingredients and bold colours. It’s a vibrant, modern brand targeting a fashion-conscious audience.

Financially, Pop Beauty Ltd presents a mixed picture. Cash bank on hand has increased dramatically by 680%, reaching £1,300, which is good news. However, net current assets liabilities have increased by 6.6%, reaching -£380,000, suggesting a reliance on creditors. Debtors have also increased significantly, by 5,100%, reaching £420, which could indicate difficulties collecting payments. While bank borrowings have decreased by 100%, going to zero, the company’s equity remains negative, at -£380,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) means it’s exempt from a full audit, so the figures are unaudited. The company's accounts are audited by Nunn Hayward LLP.

Despite the negative equity, the increased cash reserves and focus on a trendy, online business suggest Pop Beauty Ltd is trying to navigate the challenges of a small, independent brand. The company's reliance on creditors is a concern, but the focus on natural ingredients and bold colours may help it attract and retain customers.

Registered in England/Wales under the registration number 04290108, with a registered address at W1W 8EA, United Kingdom, London, Suite 395 50 Eastcastle Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.