Playmags Toys Ltd

Playmags Toys Ltd, based in London, UK, is a small, active company founded eleven years ago in 2013. With a single employee and £1,282,254 in assets, it’s a solo founder operation led by one director and owner, Berger Yehuda. The company imports toys, games, and sports equipment regularly, with three months of import activity recorded, and exports the same products for twelve months, with the latest export operation made in February 2025. It operates from a real address, with only five companies registered at the same location.

The company’s website, Playmags, focuses on magnetic building blocks—a product line that attracts on all sides and allows for the creation of various shapes and structures. The site highlights the educational benefits of these blocks, emphasizing their role in developing spatial problem-solving skills, logical thinking, and math reasoning. It also features a gallery of products, including value sets, starter sets, and train sets, alongside a catalogue for download. The site’s design is clean and modern, with a focus on visual appeal and easy navigation.

Financially, Playmags Toys Ltd presents a mixed picture. Current assets decreased by 5.5% to £1,300,000, while net assets increased by 12% to £890,000. Bank borrowings surged by 6200%, reaching £6,200, and cash reserves fell 100% to zero. Trade debtors increased by 29% to £770,000, while creditors decreased by 31% to £380,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows it to remain agile, but the lack of cash reserves is concerning. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

In short, Playmags Toys Ltd seems to be holding its own, but the significant increase in bank borrowings and the depletion of cash reserves suggest it might be burning through money. The company’s focus on magnetic building blocks and its commitment to educational play could be a strong foundation for long-term success, but careful financial management will be essential.

Registered in England/Wales under the registration number 08653018, with a registered address at E5 9LF, England, London, 46 Moresby Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.