Play9 Ltd

Play9 Ltd is a small, active e-commerce company based in Lancing, UK. Founded two years ago in March 2023, this solo-founder operation employs just one person and holds £31,134 in assets. The company operates from a virtual address, registered with 388 other companies, and is led by a single director and owner, Bridges Lee James. Play9 Ltd specializes in retail sales via the internet, offering a unique dog toy called the Roolo – a self-propelling, treat-dispensing enrichment toy designed to challenge dogs mentally and physically.

The Roolo’s website showcases the product’s science-backed design and durable construction, highlighting its benefits for canine IQ, digestion, and overall well-being. Customer testimonials are prominently displayed, emphasizing the toy's popularity and positive impact on dogs of all sizes. The company even offers a 10% discount with code EASTER10, demonstrating a focus on promotional marketing.

Financially, Play9 Ltd’s numbers paint a mixed picture. While current assets remain steady at £31,134, equity sits at a negative £19,000, suggesting the company is burning through cash. Creditors have remained stable at £50,000, and bank balances are steady at £9,500. The company’s small size—meeting two of three criteria for a small company—allows for agility, but the negative equity raises concerns about long-term sustainability. As a small company, Play9 Ltd is exempt from an audit, so the figures are unaudited. It’s possible the company is reinvesting heavily in marketing and product development, or it could be facing challenges in scaling its operations.

Registered in England/Wales under the registration number 14746860, with a registered address at BN15 0PT, England, Lancing, West Sussex, St James' Hall, Mill Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.