Phashion Limited

Phashion Limited is a small, active company based in Cannock, UK, founded twelve years ago in 2013. With just one employee and £7,423 in assets, it operates as a solo-founded business under the direction of Boucher Phillip William, who also serves as the owner. The company runs an e-commerce site specializing in fashion items, primarily targeting the Bangladeshi market, as evidenced by its website and product range. It’s an irregular importer, bringing in glass and glassware for just one month in 2022.

The website, Easy Fashion Ltd, showcases a wide array of clothing, from traditional Panjabi shirts to modern t-shirts and jeans, catering to both men and women. It emphasizes trendy designs, competitive pricing, and a focus on Bangladeshi fashion—with sections dedicated to Eid collections and special offers. The site’s layout and product photography suggest a deliberate effort to appeal to a younger, fashion-conscious audience. It's a bit confusing, though, with the website also referencing "1066 Pianos," a high-end piano restoration business, which is a little odd.

Financially, Phashion Limited’s recent performance paints a mixed picture. Cash bank on hand has increased significantly by 400%, jumping to £5,700, which is a good sign. However, current assets have decreased by 14%, falling to £7,400, and net assets have also declined by 12%, now at -£12,000. Trade debtors have risen sharply, increasing by 1200%, suggesting a reliance on customer payments. Creditors have decreased by 13%, and other taxation and social security payable has dropped by 79%, which could indicate better debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the negative equity raises concerns. As a small company, it is exempt from an audit, so the figures are unaudited.

Despite the challenges, Phashion Limited seems to be actively pursuing growth through its e-commerce platform, with a focus on Bangladeshi fashion trends. Whether it can overcome its financial pressures and sustain its growth remains to be seen.

Registered in England/Wales under the registration number 08385814, with a registered address at WS11 5BY, Cannock, Staffordshire, 58 Cannock Road, Blackfords.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.