Pets Love Fresh Limited

Pets Love Fresh is a UK-based company delivering fresh, natural dog food directly to customers' doors. Founded in 2013, the company operates from a farm in Essex, focusing on gently cooked, preservative-free meals formulated with vets and nutritionists. Their website showcases a range of options, including taster packs, adult and puppy food, and treats, all emphasizing fresh ingredients and a commitment to canine health. They even have a testimonials section with happy dog owners praising the food's impact on their pets' coats and overall well-being.

The website functions as a direct-to-consumer e-commerce platform. Customers can browse the product catalog, add items to their cart, and complete the checkout process. They offer various delivery options, including next-day frozen delivery, and highlight the convenience of having fresh dog food delivered regularly. The site also features informative content, such as a feeding guide and FAQs, aimed at educating customers about the benefits of fresh dog food. They’re clearly focused on building a brand around quality and convenience, with a strong emphasis on the "farm-to-bowl" concept.

Financially, Pets Love Fresh is experiencing a period of significant change. While turnover remains strong, the company's net assets have plummeted by a staggering 120%, landing at a negative £62,000. This is largely driven by a massive increase in bank borrowings, which jumped 200% to £87,000, and a drastic reduction in cash reserves, falling 80% to just £28,000. Creditors have also ballooned by 320%, reaching £430,000, suggesting increased reliance on short-term financing. On a positive note, the number of employees has increased dramatically, rising 200% to 21, indicating expansion of operations. Debtors have decreased by 75%, which could mean improved collection of payments. The company is likely burning through cash to fuel growth, and the substantial increase in debt suggests they may be facing challenges managing their working capital. They are also seeing a growth in accrued liabilities and deferred income, which could be a sign of future financial obligations. The lack of an auditor mentioned suggests they are taking advantage of exemptions available to small companies, but it also means their financial statements haven’t been independently verified.

Registered in England/Wales under the registration number 09060769, with a registered address at PE6 8LD, England, Peterborough, Lincolnshire, Plf Blenheim Blenheim Way, Northfields Industrial Estate.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.