Perfume Playground Limited

Perfume Playground Ltd, based in Radlett, UK, is a small, active company founded four years ago. With eight employees and £1,127,909 in assets, it’s a relatively modest operation, despite a perfect 5.0 Google rating from two reviews. The company operates from a virtual address—seventy-two companies registered there—and is run by a solo founder who also serves as director and owner. It's an e-commerce site specializing in the retail sale of niche fragrances.

Regularly importing essential oils and perfumes for 50 months, with the latest shipment arriving in January 2025, Perfume Playground also occasionally exports these products, with just one month of export activity recorded in August 2023. The website showcases a wide selection of brands, including Alyssa Ashley, Atelier Des Ors, and Carner Barcelona, alongside its own branded candles and diffusers. It's clear the company aims to provide a curated experience for fragrance enthusiasts, with blog content and detailed product descriptions.

Financially, Perfume Playground Ltd has seen some interesting trends. Cash reserves have dropped by 50% to £270,000, while bank borrowings have completely vanished, a positive sign. Trade debtors have risen significantly by 99%, potentially indicating a need for better payment collection, or maybe they are just expanding credit terms. Creditors have decreased by 19%, suggesting improved debt management. Net assets have grown by a respectable 85% to £620,000. The company's small size—meeting two of three criteria for being a small company—allows for flexibility, but the decrease in cash is something to keep an eye on. As a small company, it's exempt from an audit, so these are unaudited figures.

Overall, Perfume Playground Ltd seems to be navigating the e-commerce landscape well, though the drop in cash reserves is something to monitor. It’s a niche player with a strong online presence, but the financial data suggests it's still working to optimize its cash flow.

Registered in England/Wales under the registration number 12954317, with a registered address at WD7 7AR, England, Radlett, 5 Beaumont Gate, Shenley Hill.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.