Peaceful Deal Limited

Peaceful Deal Limited is a small, active company based in London, UK, founded three years ago in 2021. With just one employee and £37,622 in assets, it operates from a virtual address shared by over 90,000 other companies—a bit unusual, to say the least. The company is led by two directors, including the solo founder, Lee Wing Yin, and runs an e-commerce site. Peaceful Deal regularly imports toys, games, and sports equipment, with the most recent import activity recorded in January 2025.

The company’s website, Peaceful Hooligan, is a vibrant online retailer specializing in football-themed apparel and merchandise. It caters to fans of various clubs across England, Scotland, and even international leagues, offering everything from t-shirts and hoodies to luggage and accessories. The site boasts an extensive range of team-specific designs and even offers a "Football Pack" highlighting key players and clubs. It’s a lot of product, really.

Financially, Peaceful Deal Limited presents a mixed picture. While cash reserves grew by 18% to £38,000, net assets plummeted 71% to just £490—a significant drop. Creditors increased by 46% to £48,000, and prepayments surged by over 500% to £5,000. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the sharp decline in equity raises questions. With no auditor mentioned (likely exempt as a small company), the figures are unaudited.

It seems like Peaceful Deal is navigating a period of change. The company’s focus on football merchandise suggests a passion-driven business, but the financial data indicates a need to manage costs and improve profitability—though the increase in cash is a positive sign.

Registered in England/Wales under the registration number 13547343, with a registered address at WC2H 9JQ, United Kingdom, London, 71-75 Shelton Street, Covent Garden.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.