Patient Choice Direct Ltd

Patient Choice Direct Ltd, based in Wellington, UK, is a small, active company founded eight years ago. Employing just four people, it holds £244,172 in assets and operates from a real address. With one director and owner, Basil Neil John, the company is an irregular importer, having imported optical and medical tools and devices for two months, with the last import occurring in April 01, 2023. The business primarily focuses on retail sale of medical and orthopaedic goods in specialised stores.

The company’s website, Patient Choice Direct, offers a wide range of compression hosiery, wound care products, and infection protection items, alongside silk garments and stoma care solutions. It caters to various needs, from maternity compression to ulcer care, and features a comprehensive guide section explaining conditions like lymphoedema and varicose veins. The site also highlights brands like Bauerfeind, Jobst, and Sigvaris, and offers custom-fit hosiery services. The site is clearly aimed at a consumer market, with a focus on user experience and a newsletter offering discounts.

Financially, Patient Choice Direct Ltd presents a mixed picture. While current assets increased by 31% to £240,000, equity has plummeted 57% to -£340,000. Bank borrowings have increased significantly, and cash reserves have decreased by 72% to just £1,500. Creditors have risen by 28% to £740,000, and trade debtors have increased by 84% to £180,000. The company's small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) means it’s exempt from an audit, so the figures are unaudited. The large increase in debtors suggests potential issues with customer payments, and the significant equity loss indicates the company may be burning through cash. Despite this, the website's professional design and wide product range suggest a commitment to customer service and a desire to maintain a strong online presence.

Registered in England/Wales under the registration number 10367113, with a registered address at TA21 9FN, England, Wellington, Patient Choice Direct B1 Westpark, Chelston.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.