Paradox London Limited
- Small
- Holding
- Active
- 23 years
- 14 employees
- £1,120,648 (assets)
- Virtual address
- 3 directors
- 1 owner
- Regular importer
- Irregular exporter
- E-commerce
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Summary
Paradox London Ltd is a small holding company, active since its founding 23 years ago in 2002. Employing 12 people, the company holds £937,655 in assets and operates from a virtual address – fourteen companies registered at the same address, so it's probably virtual. It has three directors and one owner, and runs an e-commerce site. The company regularly imports footwear and related items (83 months of imports, latest in February 2025) and irregularly exports man-made filaments (just one month of exports, latest in May 2017).
Paradox London's website showcases a wide range of footwear and bags, catering to both standard and wide-fit customers, with a focus on wedding and occasion shoes. The site highlights new arrivals, comfort collections, and a "dyeable" wedding shoe option, alongside a technology section featuring comfort cushioning. It's clear the company is actively promoting its products and targeting a broad customer base.
Financially, Paradox London Ltd presents a mixed picture. Creditors increased by 49%, while amounts owed by group undertakings jumped a whopping 650%. Amounts owed to directors, however, decreased significantly by 84%. Cash bank on hand rose 30% to £240,000, which is a positive sign. The company's average number of employees increased by 17% to 14, suggesting growth. Despite a decrease in bank borrowings by 29%, corporation tax payable rose by 26%. Net assets grew by 26% to £640,000.
The company's small size—meeting two of three criteria for a small company—helps it remain agile. However, the fluctuations in liabilities and the reliance on unaudited financial statements (likely due to small company exemption) warrant closer scrutiny. It seems the company is doing well, but there are some things to keep an eye on.
Registered in England/Wales under the registration number 04395912, with a registered address at N17 6RA, 6 Bruce Grove, London.
WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Owners & PSC
-
Corporate
- Paradox Holdings London Ltd
- 8 years
- 75%+
-
Resident of United Kingdom
Managers
-
Individual
- Shaikh Adam
- 17 years
- 2
-
Resident of United Kingdom
-
Individual
- Shaikh Khawar Mahmood
- 23 years
- 2
-
Resident of United Kingdom
-
Individual
- Dervish Sophia
- 23 years
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted one month ago.
Last news
-
Total exemption full accounts made up to 2024-07-31Download 9 pages pdf report
-
Confirmation statement made on 2025-03-15 with no updatesDownload 3 pages pdf report
-
Confirmation statement made on 2024-03-15 with no updatesDownload 3 pages pdf report
Importer profile by HS codes
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Last imported products
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Exporter profile by HS codes
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Last exported products
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Similar exporters
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FAQ about Paradox London Limited
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