Own-kind Ltd

Own Kind Ltd is a small, active company based in London, UK, founded seven years ago in January 2018. With just two employees and £61,907 in assets, it’s a solo-founded operation run by a single director and owner, Ruaraidh Grubb. The company operates in the retail sale via mail order houses or via internet industries.

The company’s website, OwnKind Social Commerce for Luxury Fashion, suggests a focus on curated online retail, specifically targeting the luxury fashion market. It appears to be an e-commerce platform, showcasing a selection of designer items and offering a social shopping experience—a modern twist on traditional online retail.

Financially, Own Kind Ltd presents a mixed picture. Current assets have decreased by 30%, dropping to £62,000, while net assets have fallen significantly to -£140,000. Bank borrowings have also decreased, but cash reserves have increased substantially to £53,000, which is a positive sign. Trade debtors have plummeted by 86%, which could indicate improved collections or reduced credit terms. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the substantial equity decline is concerning. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

The company’s increased creditors, however, may be a sign that it’s investing in its business—perhaps expanding its inventory or marketing efforts. The significant losses reported, alongside the decrease in net assets, suggest that the company is burning through money, which is common for startups in the competitive luxury fashion market. It's important to note that the company's sole founder is also its director, which could indicate a lean operation, but also potentially a lack of management expertise.

Registered in England/Wales under the registration number 11132002, with a registered address at W12 7FA, England, London, Soho Works 2, Television Centre, 101 Wood Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.