Ovation Outdoor Ltd

Ovation Outdoor Limited, based in Brackley, UK, is a private limited company with an active trading status. Established, the company employs zero people and holds £230,000 in equity. With a real registered address and three directors, it’s a focused operation. The company specializes in luxury commercial outdoor furniture and accessories, catering to pubs, restaurants, hotels, and other hospitality venues. Its website showcases a diverse collection of dining, deep seating, lounge, heating, and accessories, all designed to withstand harsh outdoor conditions and offered with a lifetime guarantee.

The website, ovationoutdoor.com, functions primarily as a showcase and sales portal. It doesn't appear to be a full-blown e-commerce platform with shopping carts and immediate checkout. Instead, it emphasizes high-quality imagery, detailed product descriptions, and a focus on project inspiration. Visitors can browse collections like Cambridge, Nantucket, and Mayhew, view case studies of installations at prestigious hotels and resorts (Hilton, Warner Leisure Hotels), and request a free consultation or quote. The site also highlights the company’s commitment to sustainability, using recycled plastic and Envirowood materials. It’s clear Ovation Outdoor is targeting businesses looking to create stylish and durable outdoor spaces, rather than individual consumers.

Financially, Ovation Outdoor Limited presents a mixed picture. While cash bank on hand increased significantly by 93% to £350,000, other areas show concerning trends. Creditors jumped 90% to £350,000, and other creditors increased by a staggering 12,000% to £130,000—suggesting a reliance on short-term financing. Trade debtors also rose by 26% to £150,000, which could indicate slower customer payments. Despite these pressures, net assets increased by 5.6% to £230,000, and total inventories decreased by 27% to £67,000. The company’s directors received a specific advance or credit of £150,000, which was repaid in full—a common occurrence for small businesses. The accounts are unaudited and exempt from audit, relying on director-reported data. The company’s financial reports do not mention an auditor or audit firm. The significant increase in short-term liabilities, coupled with the lack of employees, suggests Ovation Outdoor is managing costs tightly, but it could be vulnerable to economic downturns.

Registered in England/Wales under the registration number 12458395, with a registered address at OX17 2ED, England, Banbury, 22 Westhorp, Greatworth.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.