Once Upon A Dua Ltd

Once Upon A Dua Ltd is a small, family-run business based in London, UK, with an active trading status. Founded four years ago in March 2021, the company employs just two people and holds £65,372 in assets. It operates from a virtual address – one shared by 355 other companies – and is led by two directors and owners, Zaman Fateha Jayda and Zaman Mohammed Ashrafuz. The business runs an e-commerce site, “Once Upon A Dua Baby Kids Shop,” which boasts a perfect 5.0 Google rating based on a single review. The company is a irregular importer, with its top import category being Plastics and plastic products, totaling 2 months of imports. The last import operation was conducted on May 01, 2023.

The website showcases a range of scandi-influenced, faith-inspired baby gifts and products, emphasizing design awards and parent approval. It offers free UK delivery over £70 and a 14-day return policy, with a focus on personalized gifts and safe, quality products. The site also highlights a "Global Giving Initiative," where a portion of sales contributes to humanitarian causes. The website is very active, with a large number of products and a blog.

Financially, Once Upon A Dua Ltd presents a mixed picture. Accumulated amortisation impairment for goodwill increased by 50%, while accumulated depreciation for plant machinery rose by 55%. Cash bank on hand decreased significantly, dropping 81% to just £2,300. Creditors increased by 33%, reaching £280,000, and net assets declined by 81% to -£210,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain agile, but the decline in equity is concerning. With no auditor mentioned, the figures are unaudited. The company’s trade debtors remain constant, however.

Registered in England/Wales under the registration number 13249449, with a registered address at W1W 5PF, London, 167-169 Great Portland Street, 5th Floor.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.