Novelty Foods Limited

Novelty Foods Limited, based in Ilford, UK, is a small, active company founded 24 years ago in December 2000. With just two employees and £161,331 in assets, it operates from a real address and is overseen by one director and owner, Justine Ritika. The company is an irregular importer, primarily dealing in aluminum and aluminum products, with its last import operation recorded over a decade ago in June 2016.

The company’s website showcases a vibrant online store specializing in Indian sweets and snacks. It’s a full-fledged e-commerce operation, offering a wide range of products including Delight Sweets, Ghee Sweets, Kaju Sweets, Namkeen, and Aam Papad, with a focus on special combo offers and seasonal items. The site features detailed product descriptions, attractive visuals, and a user-friendly interface, highlighting competitive pricing and convenient shipping options.

Financially, Novelty Foods Limited presents a mixed picture. Current assets have significantly decreased by 50% to £160,000, while net assets have plummeted 88% to just £1,600. Bank borrowings have also decreased by 24%, and cash reserves have fallen 71% to £7,300. Creditors have decreased by 24%, suggesting improved debt management, but the substantial drop in equity is concerning. The company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. With no auditor mentioned, the accounts are unaudited and rely on director-reported data.

The company’s irregular import history and the significant decline in equity suggest potential challenges. While the e-commerce side appears active and well-maintained, the financial trends warrant close monitoring. It’s likely the company is facing increased competition and rising costs, impacting its profitability and overall financial health.

Registered in England/Wales under the registration number 04133435, with a registered address at IG1 4PE, United Kingdom, Ilford, Essex, Heraldic House 2nd Floor, 160 - 162 Cranbrook Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.