Nova Direct Ltd

Nova Direct Ltd, based in London, UK, is a small, active company founded four years ago. With a single employee and £11,817 in assets, it’s a solo venture led by a single director and owner. The company holds a Google rating of 1.0 from 716 reviews, reflecting mixed customer experiences. Nova Direct operates in the wholesale of furniture, carpets, and lighting equipment, and has been an irregular importer of furniture, lighting, and prefabricated buildings, with just two months of import activity recorded as of August 2021.

The company's website showcases a range of insurance products, including bicycle, breakdown, gadget, home appliance, and home emergency cover. It’s clearly targeting consumers seeking affordable protection for their possessions and homes. The site emphasizes simplicity, value, and a no-obligation quote process, aiming to attract customers looking for easy-to-understand insurance solutions. The site also highlights awards won, suggesting a commitment to quality and customer service.

Financially, Nova Direct Ltd presents a complex picture. While cash bank on hand decreased by 23% to £240, creditors significantly reduced by 43%, falling to £7,500. Current assets also declined by 7.7% to £12,000. However, equity saw a remarkable increase of 1100%, reaching £4,300, largely driven by a reduction in accumulated losses. Tax and social security payable increased by 160% to £320. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the fluctuating financials suggest a startup still navigating its path. No auditor is mentioned, as the company is exempt as a small company.

In conclusion, Nova Direct Ltd appears to be a small, entrepreneurial insurance provider with a mixed track record. While it's managed to reduce debt and build equity, the fluctuating cash flow and lack of employee growth raise questions about its long-term sustainability.

Registered in England/Wales under the registration number 12722005, with a registered address at W12 7LA, England, London, 126 Railway Arches, Macfarlane Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.