Not Blowing Smoke Limited

Not Blowing Smoke Limited is a small, active company based in London, UK, founded eight years ago in 2016. The company, with just two employees and £39,783 in assets, operates from a virtual address – a detail flagged by the presence of 217 other companies registered at the same location. It’s a solo founder venture, managed by one director and owner, Bentinck Antony James. Confirmation is overdue by six months. The company regularly imports essential oils and perfumes, with five months of import activity recorded, the last in December 2023.

The company’s website reveals a focus on vaping and harm reduction. Established in 2015, Not Blowing Smoke Limited aims to eradicate combustible tobacco through education, advocacy, and harm reduction. It offers a range of vaping products and supplies, including e-liquids, hardware, and accessories, and even offers web development and SEO optimisation services. The website also features a monthly newsletter and a customer login system.

Financially, Not Blowing Smoke Limited shows a mixed picture. Current assets have significantly dropped by 55% to £40,000, while net assets have plummeted 48% to -£120,000. Bank borrowings have increased by 9.1%, reaching £41,000, and cash reserves have dramatically fallen by 1800%, ending at -£13,000. Creditors have decreased by 22%, suggesting better debt management, but the substantial equity decline raises concerns. The company meets two of the three criteria to be considered small, with turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. As a small company, it is exempt from an audit, and the figures are unaudited.

The company's financial situation suggests it's burning through money, despite a strong online presence and a clear mission. The significant decrease in cash reserves and the negative equity are worrying signs, though the decrease in creditors is a positive. The company's ability to sustain its operations and achieve its goals will depend on its ability to improve its financial performance and manage its expenses effectively.

Registered in England/Wales under the registration number 10400046, with a registered address at SW19 4DW, United Kingdom, London, D S Burge And Co Ltd, The Courtyard, 7 Francis Grove.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.