New Directions Europe Ltd
- Small
- Active
- 13 years
- 2 employees
- £94,148 (assets)
- Real address
- 3 directors
- 1 owner
- Irregular importer
- Regular exporter
- E-commerce
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Summary
New Directions Europe Ltd, based in Fordingbridge, UK, is a small, active company established thirteen years ago. With two employees and £94,148 in assets, it operates from a real address and is overseen by three directors and one owner. The company is an irregular importer of essential oils and perfumes (just two months of imports in the past), but a regular exporter (101 months) of the same products.
The company's website, NewDirectionsUK, showcases a vibrant online store specializing in aromatherapy, organic ingredients, home fragrance, artisan skincare, and packaging. It offers a wide range of products, including absolute oils, butters, carrier oils, and fragrance oils, catering to both retail and wholesale customers. The website features a newsletter rewards program, free UK shipping for orders over £25, and live chat customer service. It also includes a blog with articles and challenges related to essential oils and self-care.
Financially, New Directions Europe Ltd is showing some concerning trends. Current assets have decreased by a significant 35%, dropping to £94,000, while net assets have fallen by 43% to £54,000. Bank borrowings have also been reduced, and cash reserves are down 24% to £8,700. Creditors have remained relatively stable, however, and trade debtors have seen a 39% decrease. The company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. No auditor is mentioned, likely due to the company’s small size and exemption from an audit.
The decrease in assets and equity suggests the company may be burning through cash, possibly due to increased operating expenses or slower sales. The reduction in debtors could indicate improved collection practices, but the overall picture points to a business facing financial pressure. It’s worth noting that the company's website appears well-maintained and active, suggesting a focus on customer engagement and online sales.
Registered in England/Wales under the registration number 07949165, with a registered address at SP6 1PA, Fordingbridge, Hants, 19 Sandleheath Industrial Estate.
WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Owners & PSC
-
Individual
- 9 years
- 4
- 75%+
-
Resident of United Kingdom
Managers
-
Individual
- 9 years
-
Resident of United Kingdom
-
Individual
- 13 years
- 5
-
Resident of United Kingdom
-
Individual
- 13 years
- 5
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted two months ago.
Last news
-
Confirmation statement made on 2025-02-14 with no updatesDownload 3 pages pdf report
-
Total exemption full accounts made up to 2024-03-31Download 10 pages pdf report
-
Confirmation statement made on 2024-02-14 with no updatesDownload 3 pages pdf report
Importer profile by HS codes
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Last imported products
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Exporter profile by HS codes
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Last exported products
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Similar exporters
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FAQ about New Directions Europe Ltd
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