Naughty Boy Lifestyle Ltd

Naughty Boy Lifestyle Ltd, based in Manchester, UK, is a small, active company founded five years ago. With two employees and £811,592 in assets, it operates from a real address and is led by a solo founder who also serves as director and owner. The company regularly imports miscellaneous food products (13 months) and exports organic chemicals (3 months).

The business operates in the "other human health activities" sector, and its website showcases a range of sports nutrition products, including protein, pre-workout supplements, and apparel, sold directly to consumers. The site emphasizes innovative branding, high-quality formulations, and a focus on customer trust, with a strong visual identity and a focus on social media engagement. The company appears to be an e-commerce business, with a focus on direct-to-consumer sales and a modern, visually appealing website.

Financially, Naughty Boy Lifestyle Ltd’s recent performance presents a mixed picture. While cash bank on hand remained stable at £390,000, current assets dipped slightly to £810,000. Trade debtors increased by 18%, suggesting a potential reliance on customer payments, while creditors also rose by 18% to £410,000. The company’s small size (meeting two of three conditions for a small company: turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the increase in creditors could indicate a need to manage short-term liabilities. Property plant equipment also increased by 310% to £5,000. The company is exempt from an audit, so the numbers are unaudited.

The company’s focus on branding and direct-to-consumer sales suggests a strategy of building a strong online presence and cultivating a loyal customer base. The increase in creditors, however, warrants attention to ensure the company maintains a healthy cash flow and manages its financial obligations effectively.

Registered in England/Wales under the registration number 12371465, with a registered address at M44 5PN, England, Manchester, Unit 3 Wharfside Business Park, Irlam Wharf Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.